Investment

Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.

Featured Video

The Real Cost of a Vacation Home

What if instead of buying that vacation home, you invested the money?

Bursting the Bubble

Tulips were the first, but they won’t be the last. What forms a “bubble” and what causes them to burst?

Getting a Head Start on College Savings

A few strategies that may help you prepare for the cost of higher education.

Are Alternative Investments Right for You?

With alternative investments, it’s critical to sort through the complexity.

• Articles

  2026 Market and Policy Outlook

  See what’s ahead for markets and policy in 2026 – and how it could impact you.

  Five for Friday – September 25, 2026

  Ross looks at optimistic data for the labor market, the state of the AI ecosystem, and corporate profits.

  In the Markets Now: Taking Action

  Election Day is now in the rearview mirror; what can we learn about investor behavior during election cycles?

  Bull & Baird: What Gets Attention is Rarely Valuable

  The present moment often feels chaotic, but the stock market's advance across decades is strewn with such moments.

  Reg BI - A Win for All Involved

  Reg BI increases investor protection while preserving the right to choose who to work with and which services to use.

  In the Markets Now: 2,025 Things for 2025

  Ross presents 8 themes heading into the new year, provides perspective to investors, and has a little fun with arithmetic.

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• Calculators

  College Savings

  See how much you may need to save now to cover future college costs for your child.

  What Is My Net Worth?

  Get a snapshot of your overall financial picture by calculating your total net worth.

  Debt-to-Income Ratio Calculator

  Calculate your debt-to-income ratio to understand how lenders may view your financial health.

  Monthly Budget

  Track your monthly income and expenses to get a clearer view of your cash flow.

  Student Loan Payoff Calculator: Extra Payments Can Save You

  See how extra payments toward your student loans could shorten your payoff timeline.

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• Videos

  Where Is the Market Headed?

  We all know the stock market can be unpredictable. We all want to know, "What's next for the financial markets?"

  Should I Invest in Gold?

  Learning more about gold and its history may help you decide whether it has a place in your portfolio.

  From Boats to Brokers

  From the Dutch East India Company to Wall St., the stock market has a long and storied history.

  What Can a Million Dollars Buy You?

  $1 million in a diversified portfolio could help finance part of your retirement.

  The Rule of 72

  Do you know how long it may take for your investments to double in value? The Rule of 72 is a quick way to figure it out.

  Should You Invest in Exchange Traded Funds?

  There are thousands of ETFs available. Should you invest in them?

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